canva at sxsw
designing a personalized wearable moment.
canva | mansueto ventures
14B designed the Canva Brand Persona Thinking Cap Bar at SXSW, an experiential installation that invited guests to explore their creative identity. Attendees took a short quiz to reveal their persona, then received a hat that translated that personality into a wearable moment. The environment functioned as both an interactive test and a playful retail-style experience, encouraging participation and self-expression.
The build was created as a modular system that can be reskinned for future events with new palettes, graphics, and hat styles, allowing the concept to evolve while remaining sustainable. Guests left with their persona hats, creating a simple, wearable reminder of the experience.
