suntory at nacs 2025
sophistication and play meet on the show floor.
suntory | national association of convenience stores
At NACS 2025, AVO Collective brought Suntory Global Spirits to life with a booth that balanced sophistication and play. The main bar reflected the refined aesthetic of Suntory’s Japanese umbrella brand, with high-top tables and product displays for Jim Beam, Maker’s Mark, On the Rocks, and Hornitos arranged with clarity and intention.
A separate activation zone highlighted the -196 ready-to-drink vodka seltzer, where AVO translated key campaign elements into a bold physical gesture through an oversized inflatable can and a larger-than-life lemon.
The contrast between refinement and playful scale created a dynamic presence on the show floor.
The build turned heads, drew traffic, and offered visitors a reason to stop, take photos, and stay—resulting in a booth that was both visually striking and highly engaging.
