To showcase the expanded legroom and calming luxury of the Bentayga EWB, Dpt. created a meditative in-car experience powered by real-time brain data.

Guests relaxed in the rear seat wearing a biometric headset that measured brainwaves and heart rate. As they unwound, personalized visuals and soundscapes played on a screen inside the vehicle.

Each participant received a custom digital artwork based on their neural data, extending the experience beyond the ride. The activation toured top-tier events, highlighting Bentley’s fusion of innovation and comfort.