Bud Light Daisy Field

 

Bud Light needed a branded oasis at the Electric Daisy Carnival in Las Vegas, and AVO had just 10 days to bring it to life. The challenge was to create a space where festival-goers could cool down, recharge, and still feel immersed in the Bud Light brand.

AVO delivered a 40’ x 60’ plush garden that offered shade, cold beer, and a welcoming atmosphere in the middle of the festival. With “garden fairies” in custom costumes adding a touch of surprise, the space gave thousands of guests a genuine break and a clear connection back to the brand.