14B designed the Canva Brand Persona Thinking Cap Bar at SXSW, a high-traffic activation where attendees took a quiz and walked away with a hat matching their persona. The build was created to be reskinned for future events with new color schemes, sayings, and hat styles, making it a sustainable concept that evolves each year. By the end of the day, attendees were proudly wearing their hats and sharing the experience, turning Canva’s activation into a memorable conversation starter.