CITRIX @ SXSW
14B produced a buzzworthy activation for Citrix at SXSW. Guests explored three themed workspaces from the 1980s, 1990s, and the Future, each styled with custom signage and authentic vintage props like Rubik’s cubes and retro computers. Across from the photo-ready desks, functional soundproof pods gave guests space to take calls, charge devices, and work, making the experience both social-ready and useful.