Free Comic Book Day

 
 

On Free Comic Book Day 2021, DOTDOT brought Taurin Clarke’s illustrations to life in augmented reality as part of a Coca-Cola activation. The experience, concepted by CSM, went live in thousands of comic book stores across the country. Participants got to explore Taurin’s art as a series of animated comic book pages in AR and then spin a prize wheel for a chance to win signed comic books, free coke, digital art downloads, and more. In addition to creating the AR experience, DOTDOT also designed the poster art and produced a social media teaser video. 

 
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Coke-AR-Poster-Art.jpg