The canny pack
Diet coke | the devil wears prada 2 | ogilvy
What started as a prop for the Diet Coke |The Devil Wears Prada 2 commercial became one of the summer’s most coveted accessories. Brought on by Ogilvy to redesign the original concept for production, Dawn Dunning transformed the Canny Pack into a fully functional belt bag, leading everything from product design and manufacturing to packaging and fulfillment.
The limited-edition accessory made its debut on the film’s red carpet before appearing in Saks Fifth Avenue’s flagship windows and landing in the hands of influencers, press, and VIPs.
