Alessia Cara Love Letters

fan engagement, reimagined through art and tech

Lenovo | universal music group

DOTDOT partnered with Universal Music Group to create an interactive experience for the NYC launch of Alessia Cara’s LOVE & HYPERBOLE. guests composed personal love letters on Lenovo Yoga Slim touchscreens, powered by Intel.

their letters were then transformed into a live projection inspired by the album’s visual world. Tech-forward, heart-filled, and anything but ordinary.

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