To show off GoGo’s appeal as both tasty, nutritious and portable snack, Dpt. sent it flying into kids’ hands, literally. Their agency partner MKG dreamt up The Goodness Machine – a custom designed vending machine. With the push of a button, apple sauce pouches were shot into the air, floating down via parachute into the waiting hands of excited kids.

The machine traveled to New York’s Madison Square Park, The Mall of America in Minneapolis, and The Grove in Los Angeles. An integrated video booth captured all the special deliveries and smiles from 3 cameras and edited them on the fly, creating shareable content.