Jack Daniels House No. 7 Tour
OVERVIEW
Jack Daniels wanted to encapsulate the glamorous life of a rockstar on the road, and thus Motel No. 7 was born. The rockabilly experience had over 20 themed rooms, 100+ actors, live music, and even a wedding chapel courtesy of Elvis. Dawn Dunning brought the spectacle to life through set, spatial, interior, and experiential design. She also creative directed & designed costumes, developed characters, and managed talent during its four year run.
THE MOTEL
Scannable room key for access to immersive experiences
100+ costumed actors: Uniformed bellhops, leather-clad maids, a roller derby team, house managers, and of course Elvis
MAIN STAGE:
Backdrop made of 60+ authentic Jack Daniel's whiskey barrels
Programmed LED rope lighting and an overhead neon sign
Performances from A-list talent such as:
GUEST ROOMS
20 themed rooms & engagements including:
Live recordings with musicians
Bedroom with 2500+ pillows
Secret speakeasy
Hip hop room
Heavy metal room
90’s-inspired EDM room: complete with nitrogen blast, strobe lights, and confetti
Fully functional wedding chapel
IMPACT:
House No. 7 has welcomed more than 25,000 guests in eight cities around the country, driving a 40 percent increase in positive brand sentiment. It’s also reached over 180 million social impressions to date and became a #1 trending hashtag in NYC, Miami, Los Angeles and Las Vegas.
