Beam Suntory turned to AVO to create a standout presence at the National Association of Convenience Stores (NACS). The goal was to showcase both their Ready-to-Drink lineup and seasonal flavored products in a way that felt relevant to convenience buyers and true to the brand.

AVO designed a two-in-one booth experience. One side echoed the look and feel of a modern bodega, giving the RTD portfolio a familiar retail backdrop. The other side opened into a colorful city park scene that captured the spirit of seasonal gatherings. Together, the contrasting environments told a cohesive story, drew steady traffic, and highlighted the portfolio’s role in both everyday and special-occasion purchases.