14B Marketing designed and produced an experiential, science lab–themed bar that put customization at the center. Tetra Pak’s goal was to connect with small businesses and showcase its eco-friendly packaging in a fresh, interactive way. Guests worked with “food scientists” to create personalized drinks served from Tetra Pak containers, choosing ingredients based on “need states” like occasion, taste, or dietary performance.

High-impact visuals and playful, hands-on details brought the concept to life, creating a memorable brand experience that blended innovation, sustainability, and fun.