Spotify at Possible Miami
an exclusive rooftop dinner.
Spotify | activation at Possible miami conference
14B partnered with Spotify to produce an invitation-only rooftop dinner at Soho Beach House during the inaugural Possible Marketing and Innovation Conference in Miami. The event was designed to move seamlessly from day to night, with every element considered for its visual impact in shifting light.
Guests began with cocktails on the rooftop before gathering at long tables styled in vibrant Spotify-inspired colors that read beautifully in both sunlight and evening glow.
As dusk settled, the pool became a focal point, illuminated from below with the Spotify logo and floating orbs engraved for the occasion.
The evening culminated in a live performance by Pao Pao.
14B oversaw all production elements, including fabrication, signage, table settings, menus, staging and AV, creating a setting that felt intentional at every hour.
