citrix at sxsw
experience the past, present and future of work.
Citrix | mansueto ventures
14B produced an experiential activation for Citrix at SXSW that invited guests to explore the evolution of the modern workspace. Three themed environments from the 1980s, 1990s, and the Future were staged with custom signage and period-specific props, including vintage computers, Rubik’s cubes, and other tactile details that sparked nostalgia.
Opposite the photo-ready desk installations, 14B added soundproof work pods where guests could take calls, recharge devices, and work comfortably. The combination of playful staging and functional utility created an activation that was both socially engaging and genuinely useful.
