bud light daisy field
A brand moment designed for the rhythm of the festival.
budweiser | electric daisy carnival
Bud Light needed a branded oasis at Electric Daisy Carnival in Las Vegas, and AVO had only ten days to bring it to life. The goal was to create a space where festival-goers could cool down, recharge, and remain connected to the Bud Light brand amid the intensity of the event.
AVO delivered a 40-by-60-foot plush garden that offered shade, cold beer, and a welcoming atmosphere in the center of the festival grounds.
Garden fairies handed out flowers and floral crowns, introducing gentle, unexpected moments of interaction that deepened the garden theme and gave guests a simple way to engage.
