suntory at nacs 2023
A booth that imagines product in its true retail setting.
suntory | national association of convenience stores
Suntory turned to AVO to create a standout presence at NACS. The goal was to showcase both their Ready-to-Drink lineup and seasonal flavored products in a format that felt immediately relevant to convenience buyers and authentic to the brand.
AVO designed a two-part booth experience. One side reflected the look and feel of a modern bodega, giving the RTD portfolio a familiar retail backdrop that mirrored how products appear on actual shelves. The other side opened into a colorful city-park scene that expressed the energy of seasonal gatherings and warm-weather occasions.
Together, the contrasting environments created a clear narrative for buyers, generated steady foot traffic, and highlighted how the portfolio fits into both everyday purchases and seasonal moments.
