corvette celebrates america’s 250th birthday
a landmark live activation.
chevrolet | weber shandwick
For the 250th anniversary of the United States, AVO collective brought weber shandwick’s ambitious creative concept for Corvette to life at the Indianapolis Motor Speedway. The team fabricated a monumental 186-foot birthday cake topped with 250 lit candles, which the 1,250-horsepower Corvette ZR1X extinguished in a single pass.
Blending large-scale fabrication with precision execution, the activation became a defining visual moment, generating national media coverage and widespread social engagement while showcasing Corvette’s performance in an unforgettable way.