the toilet paper
Where bathroom humor meets smart storytelling.
honest flushable wipes | zambezi
AVO Collective partnered with Zambezi to produce The Toilet Paper, a full-color broadsheet newspaper dedicated entirely to women's bathroom realities.
Working from Zambezi’s creative concept and editorial content, AVO developed the publication’s layout and visual design, translating the agency’s copy into an authentic newspaper experience. The team also managed every aspect of print production, including paper selection, prepress, press checks, vendor management, and final delivery.
Printed as two eight-page broadsheet sections on real newsprint, every production detail, from paper selection to press checks, was carefully considered to create an authentic newspaper experience.
