Troy House for citi AADVANTAGE GLOBE
I've always lived vicariously through Troy's adventures. From multi-country shoots for Hilton Honors taking him around the world to locations including Cairo, Paris, Bali, Shanghai, Hawaii, and Sydney to island excursions in the BVI and Grand Cayman for Chase, Troy House knows the contours of a city the way a local does, where the light hits in the morning, where to eat after a long shoot day, and how to find the frame that most photographers would walk right past. So when this latest project landed in Lisbon for Citi Globe Card, I was not surprised, and not even a little bit jealous. Okay…maybe a little bit jealous.
Troy shoots with the whole campaign in mind, knowing the images need to work everywhere from a billboard to an Instagram story. Some frames feel candid and close, like they were captured by a friend. Others have the sweep and light of something far more cinematic. And, he does all of that while sharing a set with a full TV crew, moving alongside them in a way that's collaborative and respectful, still coming away with images that feel like he had the talent all to himself.
The result is a campaign that takes you there, to what the rewards actually unlock. And in a world where everyone is chasing experiences over things, that's exactly the right story to Tell